Communications / promotions / event management

Self-employed

Events include national dance competitions (eg. ‘Australian Dancehall Queen 2007’), performing artist tours (eg. ‘Junior Reid’ Australia and New Zealand December 2007), cultural live events (eg. weekly event ‘Step Forward’ 1999-2003), product launches (eg. Sony and Universal Music Group release parties), community events (‘Stir It Up! Festival), stage management and artist co-ordination at large festivals (eg. Big Day Out 2002 and 2003) and many others.

Responsibilities :

Event concept creation, planning and co-ordination

Project management – design / implementation / evaluation & troubleshooting

Event staff management (leadership role) & sourcing of contractors

Setting and implementing of budgets and time lines

Enforcing OH&S and insurance matters

Promotions management and press officer duties (coordinating media coverage, interviews, photo shoots, press releases and adverts)

Website editor (monthly e-newsletter)

Manufacturing co-ordination for various promotional media (CDs, DVDs, etc), sleeve design and print, merchandise, flyers; supervising design, quality control, dispatch & distribution

Artist liaison, creative project supervision, image consultation, ongoing project appraisal, troubleshooting

Securing and managing sponsorship, endorsements and co-promotion

Database, stock control systems, invoicing and finance, music copyrighting (APRA)

Previous clients include: Sony Music, Universal Music Group, Museum Of Contemporary Art, Granville Council, Information And Cultural Exchange (ICE), Big Day Out, Central Station Music, Elasta QP, General Pants Co. etc.

Previous venues include: Metro Theatre, The Basement (Circular Quay), Carriageworks (Waterloo), Watershed Hotel (Darling Harbour), Equilibrium Hotel (World Square), Manning Bar (Sydney University), Oxford Art Factory, Goodbar Nightclub, Candy’s Apartment, Tank Nightclub etc.

Workshop facilitator and consultant

Various organisations including ICE (Information and Cultural Exchange, Granville), Hurstville Youth Services, Waverley Youth Services, Granville TAFE, University of Sydney Union etc.

Responsibilities :

Development and delivery of digital music and music industry / business courses targeting youth at risk, young people with disabilities and newly arrived migrants from various cultural backgrounds.

The programs successfully increased the participants’ skills in verbal and written expression, IT, their involvement in their communities and overall self-esteem and confidence to engage positively with society.

Public relations consultant

Goodbar nightclub

Responsibilities :

Market research, evaluation and definition of existing entertainment areas. Identification of niche markets for the promotional team to target, concept creation, including sourcing sponsors, performers and commissioning design / corporate image