At the time this Company was the international video distribution arm for 2x major Hollywood film Studios. As National Marketing Manager, our candidate managed a team of professionals whose function is was to provide marketing and sales support for the monthly release package of up to 15 products (movies).
Additionally he implemented short, medium and long-term strategies, and developed detailed commercial plans designed to achieve maximum revenue objectives per the Corporate Budget.
A mix of both trade and consumer marketing skills was essential, as too, the ability to continually assess performance, and develop, where necessary, proactive strategies.